Sephora stores are very proactive in their attempts to curtail retail fraud. The fact that they sell small, popular, and often expensive products seems to tempt persons to steal from them. A disproportionate number of clients that I represent are alleged shoplifters from Sephora stores, which says a lot about how Sephora stores are run. From my observations as a criminal defense lawyer, they have implemented a number of different policies and procedures to combat shoplifting.
First, Sephora seems to be willing to prosecute persons detained for shoplifting from their stores. The store also actively bans shoplifters from their stores by no trespassing orders that are given to the persons detained for suspected retail theft. They employ a law firm to civilly seek damages against persons that steal from Sephora.
Second, they have a well staffed store. There are many sales associates throughout the store that are trained to interact with customers. This serves a two fold purpose – to encourage sales and to create a deterrent for persons that are considering to commit an offense.